The Ferrari Collection

HOW BANG & OLUFSEN AND FERRARI BROUGHT TOGETHER TWO ICONIC BRAND SIGNATURES

'We are very excited about this collaboration. There was a strong sense of history in the making as we came together to create it', says Bang & Olufsen CEO Kristian Teär. 'It goes all the way back to the start for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries, who redefined their industries by challenging the status quo. Their legacies ring down through the decades to push both brands to new heights to this day.'

Both brands have been at the cutting edge of innovation for more than half a century. Bang & Olufsen has shaped the global sound and vision landscape since 1925 from Struer, Denmark, and Ferrari has been disrupting the automotive industry since 1947 from Maranello, Italy. Over 150 years of innovation between both brands have been honed and curated into this collaboration.